How to give a great sound bite

Ever heard the saying: “it’s not what you but how you say it”? If not, you may want to brush up the media basis before hitting prime time. You will need: brevity, a glass of water, an image, gestures, an emotional stance, and a keyword.
Step one; repeat yourself. Start by telling them what you are going to tell them, then tell them, then tell them what you’ve told them. Find a central keyword or thesis, and circle your point back to it.
Step two; keep your comment short or around the five second mark, and give them a definite event.
Step three, be yourself. Don’t fake it. If you are the elbow patch wearing academic type, avoid the overalls in folksy phrases.
Step four, since you can’t talk while you are drinking, use a sip to add a dramatic pause, collect your thought, or simply shut yourself up.
Step five; leave a small pause before and after a sentence or phrase that is the most important. This space gives an area of gravity and makes it easy for the news media to edit around it.
Step six; don’t plagiarize, ever, you will never live it down.
Step seven; did we mention this? Repeat yourself.
Step eight; rehearse three or four power gestures and use it sparingly to add emphasis to your most important points. Alternate your moves.
Step night; sell it with a smile, but as all motions, save your pearly white for the appropriate moment.
Step ten; repeat yourself…
Did you know, according to research; when someone is talking about feelings or attitude, about 93% of their message comes from nonverbal cues?